Wendy Johnson - RE/MAX Professional Associates



Posted by Wendy Johnson on 12/2/2020

The home selling journey sometimes can be complicated. Lucky for you, we're here to remove the guesswork commonly associated with selling a house.

Now, let's take a look at three tips to help you enjoy a fast, successful home selling experience.

1. Identify Your Home's Strengths and Weaknesses

You may have taken great care of your house over the years, and now, your hard work is about to pay off. In fact, if you assess your home's strengths and weaknesses, you may be better equipped than ever before to transform your residence's weaknesses into strengths.

Sometimes, it helps to conduct a home inspection before you list your residence. An inspection enables a property expert to evaluate your residence both inside and out. Then, you can receive an inspection report that details any underlying problems with your house and correct these issues prior to adding your home to the real estate market.

2. Set an Aggressive Initial Home Asking Price

Establishing an aggressive initial home asking price is paramount. Because if you set a competitive initial home asking price, you likely won't have to wait long before you start to receive offers to purchase your house.

To determine how to price your house, you should review the prices of recently sold houses in your area and other real estate market data. Plus, it may be beneficial to perform a home appraisal to receive a property valuation that accounts for your house's condition and the current state of the real estate sector.

3. Hire an Expert Real Estate Agent

Navigating the house selling journey often is tricky, particularly for sellers who choose to work alone. Fortunately, real estate agents are available in cities and towns nationwide, and these housing market professionals can offer expert guidance throughout the property selling journey.

A real estate agent understands the home selling journey varies from seller to seller. As such, this housing market professional will craft a custom home selling strategy to help a seller achieve his or her desired results. A real estate agent also will do everything possible to promote a residence to potential buyers and ensure a seller can optimize the value of his or her house.

Furthermore, a real estate agent is happy to provide a recommendation about how a seller should proceed with an offer to purchase a house. He or she can help a seller determine whether to accept, reject or counter a property buying proposal. And if a seller has any questions about an offer to purchase, a real estate agent is ready to respond to them.

When it comes to selling a house, it is crucial to get as much help as possible. If you collaborate with an expert real estate agent, you can gain deep insights into all aspects of the home selling journey. Perhaps most important, you can receive comprehensive assistance throughout the property selling journey and increase your chances of enjoying a fast, successful home selling experience.




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Posted by Wendy Johnson on 10/21/2020

As anyone up-to-speed on technology knows, social media is everywhere. And it’s a powerful tool—if used properly. You can share information in real-time and receive real-time responses and reactions. Therefore, you should be using social media to your advantage when selling your home. You’re probably wondering what social media has to do with selling a home, right? Well, let’s take a look at a couple ways where social media will not only come in handy, but might just help sell your home in real-time.

1. Post your listing

It’s very likely that your listing will be posted on many real-estate sites and even on social media. This is your opportunity to capitalize on that posting and post on your own social media channels.  Consider posting to Facebook, Twitter and even Instagram. By doing this you are increasing the views that your listing will receive and increasing the likelihood that the right buyer will see your home. And all it takes is one person to love your home for it to sell.

2. Ask your friends to share

Word of mouth goes a long way. Technology’s way of word of mouth is through sharing on social media. And if you want to maximize the amount of people who will see your listing, ask your friends to share the posting—they may even add a little note to their share, which (if positive, hopefully) will only help.

3. Give them a reason to love your home

Add a personal message when sharing your listing. Tell the story of how your daughter took her first steps in the family room or how you felt the first time you walked through the front door. Giving that personal touch will bring positive feelings of your home. It will give the potential home buyer the thoughts of all the firsts that they could experience in that home.

Of course, social media will not sell your home. You should be taking the proper steps suggested by your realtor to get it in optimal shape for selling such as making small updates, decluttering, and removing overly personal items. You should also have great photos of your home for the listing. The photos will make a world of a difference when buyers are looking online. It could make or break whether they even consider your home or attend a showing.

If selling your home is timely then social media should bean important component to your selling strategy. It’s the age of technology and every generation is on social media in some respect, especially the millennial generation. And it’s important to pay attention to the millennials as more and more will begin the home buying process. It’s essential to be where they are and for most, they’re on social media.





Posted by Wendy Johnson on 9/16/2020

Looking to add your home to the real estate market sooner rather than later? Ultimately, you'll want to look beyond the potential price of your residence as you get your house ready for the real estate market.

For home sellers, price is one of several factors to consider before they list their houses. In fact, some of the top home selling factors to evaluate beyond price include:

1. A Home's Location

A home's location may dictate how quickly you're able to sell your residence. And if you understand the benefits associated with your house's location, you should have no trouble promoting your residence to the right groups of homebuyers consistently.

For example, a home that is located near a big city may prove to be an ideal choice for those who work in the city. On the other hand, a house that is located near top schools could prove to be an ideal option for families.

2. A Home's Condition

Although you've tried to maintain your house's interior and exterior over the years, you may still be uncertain about how your residence will stack up against other houses in a competitive real estate market.

Fortunately, a home appraisal can help you take an in-depth look at your house's condition and map out your home selling journey.

During a home appraisal, a property inspector will examine your residence. The appraisal may take several hours to complete, as a property inspector will investigate your house's interior and exterior.

When a home appraisal is finished, a property inspector will provide you with a detailed report that describes his or her findings. Then, you can use the home insights contained within this report to prioritize myriad home improvements.

With a home appraisal, you can gain deep insights into your house's condition. That way, you can better understand your house's strengths and weaknesses prior to adding your home to the housing market.

3. The Current State of the Housing Market

The current state of the housing market may impact your ability to sell your house, and for good reason.

For instance, if you're operating in a seller's market, there may be an abundance of homebuyers and a shortage of top-notch houses. This means there will be high demand for the best residences, and you may attract plenty of interest in your house as soon as it becomes available.

Let's not forget about a buyer's market, either. In a buyer's market, there are many home sellers and few homebuyers. Therefore, a home seller may need to allocate significant time and resources to stir up interest in his or her property.

For those who are unsure about how to navigate a seller's or buyer's market, hiring a real estate agent usually is an excellent idea. A real estate agent can teach you about the current state of the housing market so that you can get the best results possible during the home selling journey.

Look beyond price before you list your residence, and by doing so, you can boost your chances of a fast home sale.




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Posted by Wendy Johnson on 9/2/2020

Believe it or not, a home listing may make or break your ability to sell your residence. If your initial home listing fails to stir up interest from property buyers, there is no need to stress. In fact, there are many quick, easy ways to bolster a house listing.

Now, let's take a look at three tips to help you transform an ordinary home listing into an exceptional one.

1. Include High-Quality Home Images

High-quality images that showcase your home's kitchen, bathrooms and other areas could help you differentiate your residence from other available properties. Perhaps most important, these images may make it easy for property buyers to fall in love with your house – something that could lead to many home showings in the near future.

If you plan to take photographs for a home listing, it is important to clean your residence and remove clutter in advance. That way, you can use images to showcase the true size and beauty of your house.

Also, if you need help with photographing your house, you may want to hire a real estate photographer. This professional can help you capture top-notch images of your home that you can instantly incorporate into your house listing.

2. Provide Accurate Information About Your Home

A home is a major investment, and as such, you should strive to provide buyers with as much information as possible about your residence. By doing so, you can make it simple for a buyer to determine whether your residence is the right choice.

Oftentimes, it helps to include room measurements, information about recent home upgrades and other relevant details about your residence in a property listing. Consider the buyer's perspective, and you may be better equipped than ever before to include home details that could help you differentiate your residence from the competition.

3. Be Honest with Property Buyers

There is no need to stretch the truth in a home listing, and doing so may do more harm than good as you try to sell your house. Instead, be honest, and you can craft an effective house listing that hits the mark with the right groups of buyers.

Lastly, as you search for ways to improve your home listing, you may want to collaborate with a real estate agent. This housing market professional will help you navigate all stages of the property selling journey and ensure you can achieve your desired home selling results.

A real estate agent will learn about you and your home and help you put together an engaging and informative house listing. Then, he or she will host home showings and open house events. And if you receive an offer to purchase your home, a real estate agent will help you review this proposal and determine the best course of action.

Eliminate the guesswork associated with preparing an effective home listing and other property selling tasks – hire a real estate agent today, and you can get the help you need to streamline the home selling journey.




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Posted by Wendy Johnson on 8/12/2020

Image by fancycrave1 from Pixabay

Those men and women from the millennial generation are now the largest segment of first-time home buyers. A full 66 percent of people who are purchasing their first home fall into this age group. Not only that, but millennials also comprise more than one-third -- 34 percent -- of the overall home buying market. It's crucial that you learn how to appeal to them. 

1. Opt for an Open Floor Plan

Today's millennials love to entertain and have guests in their homes. In order to accommodate their desire to offer people the best chance to mingle and get to see everyone, they prefer an open floor plan to separate spaces. This is especially true when it comes to the kitchen, living and dining areas. 

2. Updated Bathrooms and Kitchens 

Millennials prefer that the home they purchase has already been updated instead of them having to do it themselves. In many cases, this generation will have to use nearly all of their savings in order to put the down payment on their new home. This will leave them with little money to make any updates or improvements. 

3. Low Maintenance

While opting for low-maintenance features has always been a driving force for many home buyers, there is no generation that has embraced this concept more enthusiastically than millennials. Instead of spending their free time doing chores and home maintenance jobs, millennials would rather be entertaining or exploring their neighborhood's amenities. 

4. Add Home Office Space

Remote work isn't just the trend of the future. It's the way many millennials advance their careers these days. Carving out a dedicated space means that these young home buyers can simply move it and set up their work station without any lag time. 

5. Invest in Home Technology

Not surprisingly, millennials tend to be very comfortable with technology. Not only that, but they expect to connect with technology at every juncture in their lives. Opting for smart home features can help them save money, keep tabs on their investment and enjoy access to Wi-Fi throughout the home. 

6. Aim for Energy Efficiency

Millennials want to save money while also protecting the environment. Solar panels and smart thermostats are just two ways to help them do that. 

Many of the above tips will also make your home more attractive to nearly everyone who is in the market for a new home. However, they'll hold particular appeal for those who are millennials.